From Category: aesthetics

a portait of a beautiful woman with loose blonde hair an fairy wings behind her back

If you love all things magical and ethereal, you have surely heard about the fairycore aesthetic. It encapsulates the essence of a mystical, nature-centric world. But what exactly is Fairycore? It's more than just a fashion trend; it's a way of life. It's about celebrating the beauty of nature, the wonder of folklore, and the playful spirit of childhood. 

It's about connecting with the magic that exists all around us, even in the most ordinary corners of our world. Get ready to unleash your inner fae, and sprinkle some magic on your life, because today we are going to be talking only about this!

collage with aesthetic fairycore things

What Is Fairycore?


Fairycore is a visual aesthetic that celebrates a fantasy-based vibe, drawing inspiration from the magical realms of folklore, fairy tales, and the natural world. It transports enthusiasts into an otherworldly setting, embracing a love for nature, whimsical fashion, soft color palettes, and a touch of vintage nostalgia. This aesthetic encourages a connection to the environment, fostering an appreciation for flora, fauna, and the simple joys found in the wilderness.

  • How It All Began...


The roots of Fairycore can be traced back to the growing interest in cottagecore, a trend that romanticized rural life and simple pleasures. As it evolved, enthusiasts incorporated elements reminiscent of fairy tales and fantasy, leading to the birth of Fairycore. Online communities on platforms like Tumblr and Pinterest pla
yed a pivotal role in spreading its allure, inspiring countless individuals to embrace this enchanting aesthetic.

  • The Rising Popularity of Fairycore


Fairycore’s appeal lies in its ability to transport people into a whimsical world, offering an escape from the hustle of modern life. Its rise in popularity can be attributed to its inclusive nature; anyone can embody this aesthetic, adapting it to their alternative style and personality. Moreover, amidst chaotic times, the serene, nature-infused vibe of Fairycore provides solace and a sense of tranquility.

collage with three fairycore aesthetic outfits

Key Features of Fairycore Aesthetic


Fairycore encompasses various defining features that contribute to its magical allure. Soft, pastel color palettes dominated by hues of greens, pinks, blues, and creams evoke a dreamy ambiance. Fashion elements include flowing dresses (my personal favorite!), lace, floral patterns, and vintage-inspired clothing that exudes a whimsical charm. 

Additionally, incorporating natural elements such as flowers, crystals, and fairy lights into living spaces further enhances the Fairycore ambiance.

  • How to Dress Fairycore?


Achieving the Fairycore look involves embracing a mix of vintage styles, natural fabrics, and a touch of whimsy. Flowy dresses, ruffled blouses, crochet tops, and skirts in soft, earthy tones or pastel shades form the core of Fairycore fashion. 

Layering with lace, incorporating floral prints, and accessorizing with handmade jewelry and flower crowns complete the look, evoking a sense of enchantment and grace.

selfie of a beautful woman with a woodland fairy makeup look
Photo: Katie Bright

  • What About Fairycore Makeup?


Fairycore-inspired makeup revolves around a natural, dewy look with subtle, ethereal touches. Soft, rosy cheeks, a hint of shimmer on the eyelids, and natural-looking, flushed lips create a youthful and dreamy appearance. Delicate winged eyeliner or a touch of glitter adds a whimsical flair. Embracing a minimalistic approach with makeup while focusing on enhancing natural features is the key to achieving the Fairycore aesthetic.

Let's Wrap Up...


Fairycore aesthetic continues to captivate the realms of music, fashion, and makeup worldwide, offering a haven of serenity and magic in a bustling world. Its fusion of vintage elegance, natural elements, and fantasy-inspired charm resonates with those seeking a connection to nature and a touch of enchantment in their lives. Fairycore offers a doorway to a world where magic, nature, and imagination intertwine.

portrait of an emo woman with dramatic makeup and side swept bangs

Defined by its distinctive fashion, music, and attitude, Emo aesthetic is more than just a style – it’s a subculture that emerged from the fusion of punk rock and emotional introspection. Often misunderstood or misrepresented, Emo has undergone a fascinating evolution, captivating generations with its raw emotions and unique, alt fashion sense. Let's delve into the origins, key features, and nuances of the Emo aesthetic, unraveling the secrets to achieving this expressive look.

a beautiful portrait of eugenia cooney with side swept bangs and emo makeup

What Is Emocore?


Emocore, shortened to Emo, is a subculture and aesthetic that originated in the mid-1980s, characterized by its introspective, emotionally-driven music and fashion. Initially rooted in punk rock, Emo evolved into a genre known for its confessional lyrics, expressing themes of heartbreak, angst, and personal struggles. This emotional resonance extended beyond music, giving rise to an aesthetic that embraced individuality, dark themes, and a sense of authenticity.

  • How It All Began...


The roots of Emo can be traced to the hardcore punk scene of the 1980s. Bands like Rites of Spring and Embrace pioneered a sound that combined the intensity of punk with emotionally charged lyrics, setting the foundation for the Emo movement. Over time, the genre diversified, incorporating elements of indie rock, post-hardcore, and pop-punk, broadening its appeal among youth seeking music that resonated with their inner turmoil and emotions.

  • The Rising Popularity of Emo


Emo's popularity surged in the early 2000s, with bands like My Chemical Romance, Fall Out Boy, and Paramore dominating the airwaves. Their music, often anthems for misunderstood youth, struck a chord with audiences worldwide. This era witnessed Emo not just as a music genre but as a full-fledged subculture, influencing fashion, hairstyles, and attitudes, fostering a sense of community among its followers.

collage with key features of emo scene style

Key Features of Emo Aesthetic


The emo aesthetic is characterized by a distinctive blend of dark, edgy, and expressive elements. Emo fashion often includes tight-fitting jeans or skinny pants, band t-shirts or clothing adorned with bold graphic designs, studded belts, and Converse or Vans shoes. Emo and scene hair featuring side-swept bangs, dyed in deep, vibrant colors or shades of black, and styled in a disheveled manner are iconic to the Emo look. Accessories like wristbands, face and body piercings, fingerless gloves, and stockings go well with the overall style.

  • Emo vs Scene


Emo and Scene, two subcultures often intertwined yet distinct in their expressions, have captivated teenagers and young adults for years. While both delve into the realm of alternative fashion and music, their nuances lie in their aesthetics. Emo fashion tends to be darker and more monochromatic than scene fashion, with black, grey, and white being the dominant colors. Think skinny jeans, band tees, studded belts, and chunky sneakers. Hair is often jet black, styled in choppy layers, or dyed with streaks of vibrant blue or purple.

While the scene isn't a specific music genre, its followers tend to gravitate towards electronic dance music (EDM), pop, and even some punk rock. The focus is on having fun and dancing, rather than the emotional intensity of emo music.

three women wearing emo scene outfits

How to Dress Like Emo?


Achieving the Emo look involves embracing a style that reflects the emotional depth and individuality. Layering is a key aspect – pair band t-shirts with a fitted jacket or cardigan, opting for dark or moody colors like black, deep reds, or purples. Skinny jeans or pants with unique details like zippers or patches add to the edgy vibe. Experiment with textures like leather, lace, or fishnet to add depth to the outfit.

  • Don't Forget About Emo Makeup


Emo makeup complements the overall aesthetic, often featuring dark eyeliner, smoky eyeshadow, and bold mascara to create an intense, but pretty eye look. Dark lipstick in shades of burgundy, deep red, or black adds to the rebellious yet expressive vibe. Emo makeup allows for self-expression and emphasizes the eyes as a focal point, conveying a sense of depth and emotion.

Let's Wrap Up...


Emo aesthetic, beyond its fashion and music, represents a community that embraces emotions and individuality. While its popularity has fluctuated over the years, its influence remains ingrained in alternative culture. Emo continues to resonate with those seeking a space for emotional expression and a sense of belonging. Its evolution from a music genre to a lifestyle aesthetic is a testament to its enduring impact on self-expression and identity.

woman floating on a green field

"Have you ever had a dream that... that you, um, you had, you'd, you would, you could, you'd do, you would, you want, you, you could do so, you, you'd do, you?". Sorry, I had to start this blog post with this quote! As you have already guessed, we are going to take a closer look at yet another fascinating aesthetic...yes, I'm talking about dreamcore. 

This surreal aesthetic draws from the ethereal landscapes of daydreams, surrealism, and the uncanny valley. It encapsulates all things hazy, and dream-like, blending boundaries between reality and fantasy, resonating with those who find beauty in the enigmatic and the otherworldly. Wow, this sounds so peculiar in theory, but is it in practice?

What Is a Dreamcore?


Essentially, dreamcore is a surrealist aesthetic that captures (or at least tries to capture) the essence of dreams, blurring the lines between reality and fantasy, imaginary and true. It's characterized by a unique set of visual and thematic elements that evoke a sense of nostalgia, unease, and wonder. 

The origins of this aesthetic are unknown, however, some sources point to the term appearing in online forums and communities as early as the 2000s. Dreamcore gained traction on Tumblr around 2016-2018, where it became associated with a specific aesthetic characterized by vibrant colors, distorted visuals, and nostalgic themes.

  • The Rising Popularity of Dreamcore

Dreamcore has become a popular aesthetic online, with dedicated communities and a growing number of artists and creators.  Its rise in popularity can be attributed to its ability to resonate with individuals seeking refuge in the surreal. This aesthetic has also influenced fashion, design, and music, showcasing the power of dreams and imagination in shaping our creative expression. 

Unlike many other aesthetics, dreamcore is quite easily commercialized, making it a perfect base for popular brands. While maintaining its underground roots, Dreamcore's popularity has attracted the attention of brands and businesses looking to tap into its unique visual appeal. So, here is the secret! The perfect blend between popular and underground.

aesthetic collage with various dreamcore elements

Key Features to Identify Dreamcore:


‣ Liminal spaces: Familiar environments that are empty and desolate, such as school hallways or abandoned playgrounds (think Titanic or Kubrik's iconic hotel). 

‣ Unrealistic terrain and structures: Floating buildings, distorted landscapes, and impossible perspectives. A popular videogame American McGee's Alice is a perfect reference!

‣ Vibrant colors: Often featuring pastel shades mixed with bright, saturated hues. Glitching and distortion: Creating a sense of unreality and instability. 

‣ Old technology: CRT televisions, VHS tapes, and other outdated technology evoke feelings of nostalgia. 

‣ Dreamlike characters: Big eyes, multiple limbs, and distorted faces create an unsettling yet strangely comforting atmosphere. 

‣ Text as a design element: Nonsensical messages, strange symbols, and dream-like fonts add to the surreal experience.

collage with three dreamcore inspired outfits

How to Dress Dreamcore?


Dressing in the Dreamcore aesthetic often blends decade-related elements, pastel colors, and whimsical accessories. Flowy, ethereal clothing such as oversized sweaters, vintage dresses, and lace details are commonly embraced within this style. Layering different textures and patterns adds depth and a dreamy quality to the ensemble. Pairing outfits with nostalgic accessories like cameo brooches, locket necklaces, or lace gloves contributes to the overall Dreamcore look.

  • Get the Makeup Look as Well

Achieving the Dreamcore makeup look involves soft, romantic touches that enhance the dream-like quality of the aesthetic. The soft pastel eyeshadows, shimmering highlighters, and flushed blush tones help create an ethereal appearance. Experimenting with iridescent or glittery elements adds a whimsical touch, resembling the sparkle of dreams. Delicate eyeliner, often in soft wings or artistic shapes, contributes to the surreal and fantasy aesthetic.

My personal favorite elements for the Dreamcore makeup look are colorful clouds, typically drawn on cheeks and eyelids. Another cool thing to add – confusing accents, that distorted facial proportions.

portrait of a woman with whimsical makeup look
Photo: Our Satellite Hearts

Let's wrap up...


Despite its utter elusiveness, the dreamcore aesthetic often resonates with those who seek the feeling of comforting nostalgia, with a touch of euphoria. It is hard to describe the feeling connected with it. Try listening to Tori Amos's early work while being sleep-deprived? Does it make any sense? Well, I tried!

Whether through fashion, makeup, art, or digital media, embracing Dreamcore allows them to explore the wondrous landscapes of their imagination, creating a harmonious blend of the real and the surreal. As it continues to evolve and enchant, this dark, moody aesthetic remains a testament to the enduring allure of the ethereal and timeless appeal of the dream world.

flatlay with dark academia elements

In the realm of beauty, style, and enigmatic vibe, the dark academic aesthetic deserves a very special pedestal. Rooted in classicism and characterized by its moody, vintage-inspired vibe, dark academia offers a unique and captivating aesthetic that feels both aloof and approachable. If you're intrigued by the idea of self-improvement, studying, reading ancient tomes, and listening to classical music – you are welcome to join! Here is everything you need to know about the world of dark academia aesthetics: its main features, inspiration, and the origin of the style.

What Is a Dark Academia Aesthetic? 


Dark Academia is an aesthetic and cultural movement that romanticizes knowledge, literature, art, and the pursuit of intellectual growth. It draws inspiration from classic literature, history, and academia, creating a style that is both timeless and mysterious. At its core, dark academia encourages a love for learning, introspection, and embracing the beauty of the past. This aesthetic celebrates intellectual pursuits and values the appreciation of art, literature, and culture.

  • What Are the Origins of Dark Academia Aesthetics?

The term "dark academia" first appeared on Tumblr in 2015, but it wasn't until the coronavirus pandemic – which, by the way, is still ongoing – that it really became popular. Increased interest in dark academia has been credited to the shutdown of schools.

Dark academia is often associated with themes of mystery, intrigue, and the pursuit of knowledge. It can also be seen as a way to escape the stresses of modern life and to indulge in a more intellectual and creative lifestyle.

collage with dark academia aesthetic elements

What Are the Main Features of Dark Academia Aesthetic?


To fully embrace the Dark Academia aesthetic, it's important to understand its defining features:

  • Classic Fashion

Dark Academia fashion is characterized by timeless pieces such as tweed blazers, turtlenecks, dress shirts, pleated skirts, and vintage accessories. Earthy tones like brown, beige, olive green, and navy blue dominate the color palette.

  • Vintage and Antique Items

Incorporating vintage and antique elements into your style is key to achieving the Dark Academia look. Think old books, vintage typewriters, leather-bound journals, and antique furniture.

  • Books and Literature

A deep appreciation for literature and books is at the heart of Dark Academia. Displaying shelves filled with classic novels and spending hours lost in their pages is a common practice. Some of the most popular works of literature associated with dark academia include Picture of the Dorian Gray by Oscar Wilde and The Great Gatsby by F. Scott Fitzgerald.

  • Intellectual Pursuits

Dark Academia promotes intellectualism, so engaging in activities like reading, aesthetic journaling, writing, studying classical languages, and attending lectures can help you align with the aesthetic.

  • Mood Lighting 

The ambiance plays a crucial role in dark academia. Large corridors, study halls, candlelight, massive shelves with books and small sculptures, dim lamps, and other dark, cozy interiors create a mysterious and contemplative atmosphere.

  • Art and Creativity 

Many Dark Academia enthusiasts are drawn to the arts, including painting, poetry, and music. Incorporating creative pursuits into your daily life adds depth to the aesthetic.

three images with dark academia outfits for women

How to Create a Dark Academia Wardrobe? 


Achieving a Dark Academia-inspired wardrobe is an exciting journey. Start by curating classic pieces that exude a vintage and intellectual charm:

Invest in Classics: Acquire wardrobe staples like tailored blazers, pleated trousers, button-down shirts, and loafers. Thrift stores and vintage shops are excellent places to find unique, timeless pieces.

Embrace Earthy Tones: Build your color palette around earthy tones like brown, beige, forest green, and deep burgundy. These colors evoke a sense of history and sophistication.

Layering: Layering is a key element of Dark Academia fashion. Combine a turtleneck with a blazer or cardigan, and add a scarf or a beret for that extra touch of elegance.

Accessorize Thoughtfully: Vintage accessories like pocket watches, leather satchels, and round glasses can elevate your look to match the aesthetic.

beautiful woman in a dark academia outfit is posing in the fiield

  • Dark Academia Makeup is a Must!

Completing your Dark Academia look requires careful attention to makeup, as it's an essential component of the aesthetic that adds depth and refinement to your overall appearance. Here are some valuable tips to help you achieve the perfect dark academia makeup aesthetic:

Subtle Elegance: Keep your makeup understated and natural. Opt for matte, earth-toned eyeshadows, and neutral lipstick. A subtle cat-eye or winged eyeliner can add a touch of vintage elegance.

Peachy Blush: Use a soft peach or rosy blush to add a natural flush to your cheeks. This enhances the classic, romantic vibe.

Defined Brows: Well-defined yet natural-looking eyebrows are essential for a polished look. Use a brow pencil or powder to shape and fill your eyebrows.

Minimal Contouring: Dark Academia makeup is not about heavy contouring. Instead, focus on a soft, natural contour to define your features without looking overly dramatic.

Matte Finish: Choose matte foundation and setting powder to achieve a flawless, velvety finish that complements the vintage aesthetic.

Let's Wrap Up...


Dark Academia is more than just an aesthetic; it's a celebration of intellectualism, art, and a deep love for classic literature and fashion. By incorporating classic clothing pieces, vintage items, and a touch of intellectualism into your life, you can fully embrace the captivating world of dark academia. Remember, it's not just about appearances; it's about cultivating a mindset that appreciates the timeless beauty of the past and the pursuit of knowledge. So, go ahead and immerse yourself in the enchanting world of dark academia – you'll find a wealth of inspiration and creativity waiting for you.

portrait of eva green on the floor

The dark feminine aesthetic, with its captivating blend of mystery, sensuality, and empowerment, has found its way into the realms of fashion, film, and art. It celebrates a unique and enigmatic allure, challenging conventional notions of femininity. For this blog post, I tried to assemble a list of 10 iconic figures who have embraced and embodied the dark feminine aesthetic. From classic Hollywood stars to modern-day musicians and characters, these icons inspire us to explore this aesthetic and make it our own.

  • Lily Munster

The matriarch of the Munster family in the 1960s sitcom "The Munsters," Lily Munster epitomizes the dark feminine aesthetic. Elegant and sophisticated, Lily also harbors a dark and mysterious side, making her an enduring symbol of this style.

  • Bela Lugosi

As the Hungarian actor who brought Dracula to life in the 1931 film, Bela Lugosi is another iconic figure of the dark feminine. His portrayal of the vampire has influenced countless representations of the undead and remains a hallmark of the genre.

  • Catwoman

The complex and alluring antiheroine of DC Comics, Catwoman defies traditional gender roles. Strong, independent, and confident, she uses her sensuality as a weapon to achieve her goals, challenging societal norms.

Tilda Swinton for Chanel
Tilda Swinton for Chanel


  • The Wicked Witch of the West

The formidable antagonist from the 1939 classic "The Wizard of Oz," the Wicked Witch of the West is a powerful and feared figure. Her determination to achieve her desires, regardless of the cost, adds depth to her dark feminine character.

  • Tilda Swinton

Known for her androgynous appearance and willingness to take on challenging roles, British actress Tilda Swinton has portrayed dark and complex characters, such as the White Witch in "Narnia: The Lion, the Witch, and the Wardrobe." In real life, Tilda ops for a unisex fashion style with a dark feminine vibe.

  • Angelina Jolie

Renowned for her beauty, acting prowess, and activism, Angelina Jolie has often been cast in dark and mysterious roles, including her portrayal of the iconic villain in "Maleficent."

  • Rihanna

Rihanna is celebrated for her bold and edgy style. She frequently dons dark colors and accessories, effortlessly infusing the dark feminine aesthetic with glamour and flair. Plus, everything she wears instantly becomes a trend, so her style is worth copying.

Rihanna by Paolo Roversi
Rihanna by Paolo Roversi

  • Eva Green

Ah, I love Eva Green! She exudes dark feminine energy and seductive style with her every move. Her roles in films like "Casino Royale" and "Penny Dreadful" showcase her ability to bring an aura of mystery and danger to her characters.

  • Sofia Coppola

If someone is an expert of femininity is the director and screenwriter Sofia Coppola. She crafts some of the most beautiful dark and aesthetic movies, such as "The Virgin Suicides" and "Marie Antoinette," that explore the depths of the feminine psyche. 

  • Katherine Hepburn

A trailblazer for women in Hollywood, American actress Katherine Hepburn was known for her independent and strong-willed personality and glamorous style. Her roles often challenged traditional gender norms, and her influence on film endures.

Wrapping Up...


Ultimately, the decision of whether or not to embrace the dark feminine aesthetic is up to the individual. There is no right answer to this, and you should always follow your personal style and mood. However, if you are drawn to the dark feminine aesthetic, I encourage you to explore it and see how it feels for you.

beautiful wwoman with dark feminine energy looking into the mirror

In the realm of dark aesthetics, the dark feminine aesthetic stands out as both a captivating and empowering style. It merges elements of darkness, mystique, and femininity, diluting the boundaries between this concept. The dark feminine aesthetic has gained popularity for its ability to celebrate individuality while embracing a sense of mystery. In today's post article, we'll delve into what constitutes a dark feminine aesthetic, including makeup and clothing choices, and offer insights into how to craft your own distinctive look that embodies this enchanting aesthetic. Hopefully, it will help you embrace your dark, feminine side!


What Is a Dark Feminine Aesthetic?


The dark feminine aesthetic is a visual style that combines elements of darkness, mysticism, and femininity to create a look that is both striking and enigmatic. It celebrates the complexities of femininity by embracing the dark and mysterious aspects often overlooked in traditional notions of beauty. Here are some key characteristics of the dark feminine aesthetic:

collage with three dark feminine aesthetic outfits

  1. Dark Color Palette

The cornerstone of the dark feminine aesthetic is a rich and dark color palette. Think deep blacks, blood reds, midnight blues, and forest greens. These colors create a sense of depth and mystery that is integral to the aesthetic.

  • Sensual Fabrics

Sensual and luxurious fabrics play a significant role in this aesthetic. Velvet, lace, silk, and leather are frequently used to craft garments that drape and flow gracefully, enhancing the wearer's allure.

  • Intricate Details

The devil is in the details, am I right?  This is especially true when it comes to the dark feminine aesthetic. Garments often feature intricate lacework, embroidery, or beading. These details add a touch of elegance and mystique to the overall look. Corsets are another staple of the dark feminine aesthetic you'll want to adopt. They emphasize the hourglass figure, adding a touch of drama and sensuality. Corset tops or dresses are commonly worn to achieve the desired silhouette.

  • Accessories

Dark aesthetic jewelry and accessories are key to completing the look. Think of ornate jewelry, lace chokers, fingerless gloves, and wide-brimmed hats. These accessories add a touch of Victorian elegance and drama.

collage with dark feminine aesthetic elements

How to Dress in Dark Feminine Aesthetic?


Getting the dark feminine aesthetic look involves selecting the right clothing and makeup choices to achieve that unique blend of sensuality and mystery. If you are ready to embrace the dark feminine vibe, here are a few simple tips for starters:

1. Build a Dark Wardrobe: Invest in dark-colored clothing like black dresses, velvet skirts, lace blouses, and leather jackets. Focus on pieces that emphasize your figure and drape elegantly.

  • Embrace Lace and Velvet: Lace and velvet are quintessential fabrics in the dark feminine aesthetic. Look for garments that feature these materials to add sensuality and elegance to your outfits.

  • Accessorize Wisely: Choose accessories that complement the aesthetic, such as ornate jewelry, lace chokers, and wide-brimmed hats. These details can elevate your look and add a touch of Victorian elegance.

2. Perfect Your Makeup: Experiment with makeup to achieve the dark feminine aesthetic. Focus on dark, smoky eyes, deep lip colors, and flawless skin. Consider using makeup techniques that enhance your natural features while adding a touch of drama.

3. Work on Your Confidence: Confidence is a key to any look. Ultimately, confidence is the most crucial element of the dark feminine aesthetic. Embrace your unique style with an open heart and express it with pride through the empowering steam of your dark feminine energy.

Let's Wrap Up...


The dark feminine aesthetic is a captivating blend of sensuality, mystery, and empowerment that has found its place in the world of fashion and aesthetics. By incorporating dark color palettes, sensual fabrics, intricate details, and makeup techniques, you can achieve this unique and enigmatic look. Explore this aesthetic, make it your own, and revel in the empowerment it brings to your personal style. I'll talk to you soon!

portrait of a beautiful woman with teal blue hair and pastel goth makeup

In the early to mid 2010s pastel goth aesthetic was my aesthetic of choice. I remember how I scrolled through my Tumblr feed enjoying every shade of pastel color I could stumble upon. Pastel hair and Jeffrey Campbell shoes were my all-time favorite things, of course... Years after pastel goth fashion seems to fascinate e-fans just as effectively, as it did almost a decade ago. So, for today's post, I decided to take a small journey back in time and explore the pastel goth aesthetics at its core. Do you want to join me? So, let's dive in!

portrait of a woman in pastel goth outfit and with blue long hair

What Is a Pastel Goth Aesthetic?


Pastel goth is an aesthetic that combines the soft, sweet, and delicate elements of the pastel trend with the dark, edgy, and mysterious elements of the goth trend. It is a relatively new aesthetic, emerging in the early 2010s, and is often seen as a more feminine and approachable take on goth.

The pastel goth aesthetic is often associated with a certain attitude or mindset. Pastel goths are typically seen as being creative, unique, and independent. They are not afraid to express themselves through their fashion and pastel makeup, and they often embrace their inner darkness in a way that is both beautiful and mysterious.

  • The Rise and The Rebirth of Pastel Goth Style

Pastel goth as a fashion movement emerged in the early 2010s on social media platforms like Tumblr and Pinterest and has since become increasingly popular.

There are a few reasons for the rise of pastel goth. One reason is that it offers a more feminine and approachable take on goth style. Traditional goth types can be seen as dark and intimidating, but pastel goth is more playful and fun. This makes it a more accessible style for people who are not traditionally drawn to goth.

Another reason for the rise of pastel goth is that it is a way to express individuality. Pastel goth allows people to create their own unique style that is both dark and cute. This is in contrast to traditional goths, which can be seen as more uniform.

The rebirth of pastel goth can also be attributed to the popularity of kawaii culture. Kawaii is a Japanese aesthetic that is characterized by cuteness and innocence. Pastel goth borrows some elements from kawaii, such as the use of pastel colors and sweet prints. This makes it a more appealing style for people who are interested in both goth and kawaii.

aesthetic collage with three pastel goth fashion look

How to Dress Like a Pastel Goth?


Stepping into the world of pastel goth fashion requires a delicate balance between contrasting elements. The outfits typically feature a blend of pastel-hued garments with gothic-inspired accessories. Flowy dresses, skirts, and oversized sweaters in pastel shades form the canvas, while lace and fishnet details add a touch of dark romanticism.

Footwear often embraces chunky platforms or combat boots, lending an edgy twist to the ethereal aesthetics. Accessories play a crucial role, with chokers, harnesses, and studded jewelry offering a nod to traditional Gothic influences. The result is an ensemble that effortlessly bridges the gap between two worlds – one filled with softness and the other with mystique.

aesthetic collage with pastel goth fashion and accessories

Pastel Goth and Cultural Influence


Beyond its visual appeal, the pastel goth aesthetic has also seeped into popular culture, leaving its mark on various forms of media. From music videos to fashion editorials, the delicate interplay of pastel and goth elements has found its way into the mainstream consciousness. Musicians, artists, and influencers (Melanie Martinez, Billie Eilish, Blackpink, etc.,) have embraced this style, creating a visual language that resonates with their followers.

Moreover, the pastel goth aesthetic reflects a broader cultural shift towards embracing complexity and rejecting binary definitions. It challenges the notion that one has to be exclusively dark or light, illustrating that these dualities can coexist harmoniously within a single individual.

Let's Wrap Up...

In the kaleidoscope of fashion trends, the pastel goth aesthetic stands as a testament to the ever-evolving nature of self-expression. It showcases that beauty can be found in the unexpected union of disparate elements. With its delicate pastels and dark undertones, the pastel goth aesthetic invites us to challenge norms, embrace duality, and craft a style that is uniquely our own.

soft girl in ruffled cardigan and crop top is holding pink drink in her hand

Have you ever heard of or used the term "soft girl"? But do you actually know what it means? Unlike most other edgy and vivid lifestyle and makeup trends, the soft girl aesthetic, with its pastel hues and delicate charm, is like a gentle pause amidst the chaos. It's an invitation to embrace innocence and celebrate the beauty in simplicity.

Of course, it's not just about clothes; it's about creating a feeling – a feeling of nostalgia and wonder. With colors that feel like a dream and outfits that tell stories, the soft girl aesthetic captures something refreshing and relatable.

woman in a soft girl outfit: white and pink skirt, lace crop top and a cardigan

What Is a Soft Girl Aesthetic?


The soft girl is a fashion and lifestyle aesthetic that is characterized by feminine clothing, pastel colors, and a focus on self-care. Soft girls embrace their femininity and want to create a safe and welcoming space for themselves and others. They are often inspired by vintage fashion and music, and they appreciate the beauty of nature.

This aesthetic celebrates all things dainty and delicate, drawing inspiration from the fairy tale world of soft colors, fluffy textures, and nostalgic elements. It's a fusion of innocence and creativity, where fashion, makeup, and even personality combine to create a unique and endearing identity.

  • The Rising Popularity of Soft Girl Style

The term "soft girl" was first used in the early 2010s, but it didn't gain popularity until the mid-2020s. This style is often seen as a reaction to the more edgy and aggressive styles that were popular in the early 2010s. The aesthetic is still relatively new, but it has already become a popular trend among young women. It is a refreshing change from the more aggressive alternative styles that have been popular in recent years, and it offers a more feminine and inclusive alternative vibe.

The journey of the soft girl aesthetic is a testament to the power of social media and online communities in shaping modern trends. Instagram, TikTok, and other platforms have played a pivotal role in propelling the soft girl aesthetic into the spotlight. With influencers and creators showcasing their soft girl outfits, makeup routines, and overall style, this trend has swiftly become a global phenomenon, transcending cultural boundaries.

collage with soft girl aesthetic inspiration

How to Dress Like a Soft Girl?


Soft girl outfits are characterized by their combination of feminine silhouettes with a touch of quirky charm. Dresses and skirts are often adorned with lace, ruffles, and floral patterns, contributing to the overall romantic vibe.

Sweaters and cardigans in soft, muted tones are frequently layered over these outfits, adding an extra layer of coziness. High socks, whether paired with sneakers, platforms or Mary Janes, lend an enchanting touch. Hair scarves and oversized bows further accentuate the vintage feel while maintaining the contemporary twist.

portrait of a young beautiful woman with loose hair, hair band and soft girl makeup look

  • Soft girl makeup is a separate type of art

One of the standout features of the soft girl aesthetic is the makeup. Soft girl makeup is not just an application of colors; it's an art form in itself. The makeup focuses on achieving a youthful, fresh-faced appearance while incorporating dreamy and ethereal elements.

The foundation of soft girl makeup lies in achieving flawless, dewy skin. A light coverage foundation or BB cream is used to create a natural complexion, often paired with blush applied generously on the apples of the cheeks to mimic a youthful flush. The eyes take center stage, featuring soft pastel eyeshadows, often in shades of pink, purple, and peaches. The eyeliner is delicate, emphasizing the eyes without overpowering them, and is complemented by long, fluttery lashes.

To complete the look, lips are typically adorned with soft, rosy hues or even glosses to enhance the natural pout. The artistry behind soft girl makeup is its ability to highlight innocence and whimsy, allowing individuals to express their inner fairy tale fantasies.

fashion collage with three soft girl outfits

  • Soft Girl Hair and Accessories

No soft girl aesthetic is complete without the perfect hairstyle and accessories. Soft girl hair often features loose waves, pigtails, or braids adorned with cute hairpins or bows. The aim is to evoke a sense of carefree playfulness while maintaining an air of elegance.

Accessories play a pivotal role in the soft girl aesthetic, adding the final touches to an outfit. From heart-shaped sunglasses and pastel scrunchies to dainty jewelry featuring delicate charms, every accessory contributes to the overall enchanting appeal. Crossbody bags in pastel shades or with floral patterns serve as functional yet fashionable additions, embodying the soft girl's whimsical spirit.

Let's wrap up...


The soft girl aesthetic is more than just a fashion trend; it's a lifestyle that embraces the beauty of innocence, nostalgia, and self-expression. From its roots in online communities to its widespread popularity, the soft girl aesthetic has captured the hearts of those seeking a gentle escape from the chaos of modern life. 

With its dreamy outfits, enchanting makeup, and charming accessories, the soft girl aesthetic allows individuals to embrace their inner fairy tales and create a world where whimsy and delicacy reign supreme. So whether you're drawn to the pastel hues or enchanted by the magical makeup, the soft girl aesthetic invites you to step into a world where imagination knows no bounds.

close-up portrait of beautiful woman's face in a dark, fantasy makeup look inspired by mermaid aesthetic

The release of the new Little Mermaid movie inspired me to re-read the original fairytale written by Hans Christian Andersen. The melancholic story of this tragic sea creature kept me awake at night as I pondered only the question – why do we long to be like the little mermaid, while all she wanted was to be a part of our world?

Anyways, the underwater world, where mythical allure and oceanic dreams come to life is definitely worthy of exploring and longing for. And in today's blog post, we will dive deep into the essence of Mermaidcore, unraveling its captivating elements, and uncovering the secrets to dressing up like a modern-day mermaid.

What Is a Mermaidcore?


Mermaidcore aesthetics is a whimsical fantasy-based aesthetic that has emerged as a popular trend in various online communities and social media platforms. Inspired by the mythical creature, the mermaid (or siren), this aesthetic revolves around the mystical allure of the sea, fantasy elements, and a celebration of femininity. Mermaidcore embraces a dreamy, ethereal, and otherworldly atmosphere, capturing the essence of underwater worlds and the wonders they hold.

At its core, Mermaidcore centers on the beauty of the ocean, incorporating a color palette reminiscent of the sea's depths. Soft shades of blues and greens, iridescent pastels, and shimmering metallics dominate this aesthetic, creating a sense of tranquility and magic. Seashells, pearls, and starfish are often utilized as symbols and motifs, further emphasizing the connection to the underwater realm.

Fashion plays a significant role in Mermaidcore, with flowing and ethereal silhouettes taking precedence. Garments with iridescent fabrics, sequins, and intricate embroidery are frequently incorporated to evoke the allure of mermaid scales. Accessorizing is also crucial, as individuals may adorn themselves with sea-themed jewelry, hair accessories, and even makeup that reflects the iridescence of the sea.

A Mermaid, 1900 John William Waterhouse, Oil on Canvas
A Mermaid, 1900 John William Waterhouse, Oil on Canvas

It goes beyond visuals...

This aesthetic is also associated with a sense of freedom, mystery, and connection to nature. It encourages people to embrace their inner creativity, indulge in daydreams, and escape to an enchanting world where imagination knows no bounds. As a celebration of iconic femininity, Mermaidcore seeks to empower individuals to embrace their unique identities, reminding them that like mermaids, they too possess inherent strength, grace, and resilience that can navigate the tides of life with beauty and elegance.

“ Who would be
A mermaid fair,
Singing alone,
Combing her hair
Under the sea,
In a golden curl
With a comb of pearl,
On a throne?”


The Rising Popularity of Mermaidcore


The popularity of this water-based athletics can be attributed to its ability to tap into a sense of nostalgia, escapism, and the desire for a more magical and imaginative world. In an age where people are increasingly seeking respite from the pressures of daily life, Mermaidcore offers a fantastical realm that allows individuals to retreat into a dreamlike escape.

Social media platforms like Instagram, TikTok, and Pinterest have played a significant role in amplifying the popularity of Mermaidcore. As users share mesmerizing images and videos featuring mermaid-inspired aesthetics, the trend quickly spreads, capturing the attention of a vast and diverse audience. Influencers, artists, and content creators have embraced Mermaidcore, incorporating it into their style, art, and content, further fueling its appeal.

collage with maxi dress Shahmaran in Hawaiian Gardenia by  Ilkyaz Ozel
A maxi dress Shahmaran in Hawaiian Gardenia by Ilkyaz Ozel

The Rebirth of Mermaid Aesthetics

In May of 2023, we've all seen a live-action adaptation of "The Little Mermaid," a beloved animated Disney film originally released in 1989. Despite the criticism and polarizing reviews, Disney's Little Mermaid revigorated the love of mermaids and underwater adventures. From Mattel's release of the new Ariel doll, inspired by the movie to the high-end Ilkyaz Ozel collection inspired by the iridescent scales and clos-t-body silhouettes.

The mermaid trend has taken over social media and internet searches and doesn't seem to be going away any time soon. Although, it will probably be pushed out of the trends by Barbiecore. What do you think?


How to Dress Mermaidcore?


If you're looking for a way to embrace the mermaid-core aesthetic, you'll need a few ideas that will inspire your alternative fashion style

  • Wear Iridescent Colors

Embrace the mesmerizing colors of the ocean by wearing clothing with an iridescent sheen. Look for clothing in shades of aqua, seafoam green, lavender, pearl, and shimmering blues and purples.

  • Sequins, Sparkles, and Sea Shells

Add some magical sparkle to your outfits with sequined tops, skirts, or accessories. Sequins can mimic the shimmer of fish scales and create a mermaid-like effect. Incorporate jewelry and accessories inspired by the sea, such as seashell necklaces, starfish earrings, or even pieces shaped like dolphins or seahorses.

  • Flowy and Ethereal Fabrics

Opt for flowing and lightweight fabrics like chiffon, tulle, or organza to give your outfits an ethereal, underwater feel. Maxi dresses and skirts that sway as you move can also add to the fantasy vibe.

  • Incorporate Aquatic Prints

Look for clothing with aquatic-themed prints, such as scales, waves, or underwater flora and fauna. These patterns can be subtle or bold, depending on your preference. If you're feeling adventurous, consider wearing a mermaid tail skirt that flares out at the bottom, reminiscent of a mermaid's tail. These skirts often come in shiny or iridescent fabrics.

close-up portrait of a woman with fantasy mermaid makeup look and cirlce lens
Photo: Isamaya Ffrench

You Have to Try Mermaidcore Makeup!


Your mermaid-inspired style will certainly need matching makeup! Mermaids love all things glittery and sparkly, but at the same time, this aesthetic certainly accepts a softer, subtler approach to makeup. When aiming for a mermaidcore makeup your goal is to create a magical and otherworldly appearance that captures the essence of these water creatures. Here are some key elements and tips for the look:

  • Iridescent Base: Start with a radiant and dewy complexion as the base for your Mermaidcore makeup. Use a luminous foundation or BB cream to achieve a fresh, glowing skin finish.

  • Ethereal Eyes: Focus on the eyes to create a mesmerizing look. Use iridescent and shimmery eyeshadows in shades of blue, turquoise, aqua, seafoam green, lavender, and other pastel hues. Blend the colors together to achieve a gradient effect, mimicking the enchanting colors of the ocean. Add a touch of holographic or duochrome eyeshadow on the center of the eyelids for an otherworldly gleam.

  • Glitter and Gems: Embrace glitter to enhance the mermaid vibe. Apply fine, cosmetic-grade glitter to the eyelids or lower lash line. You can also use adhesive gemstones or rhinestones to create a magical, underwater-inspired look.

  • Luminous Highlighter: Choose a dewy type of highlighter and apply it on the high points of your face, such as the cheekbones, brow bone, and the bridge of the nose. This will give your skin a radiant, ethereal glow.

  • Mermaid Lips: For the lips, choose soft and pastel shades like pink, corals, or lavender, or opt for metallic and iridescent lip colors to match the theme. Consider adding a touch of shimmer or lip gloss to achieve a lustrous, underwater effect.

mermaidcore aesthetic collage

Let's wrap up...


It is time to wrap up today's exploration. I love mermaid-themed fashion and makeup looks! With its iridescent colors, flowing silhouettes, and ocean-inspired details, Mermaidcore provides a unique opportunity to embrace one's inner fantasy and creativity. I am especially good in thematic settings – the birthday and Halloween atmosphere wouldn't be complete without a touch of this style.

In a nutshell (or seashell?), Mermaidcore offers endless possibilities for self-expression. Just remember to play with colors, experiment with makeup, and let your imagination dive deep into the ocean's depths. 
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